Website case study2026Audio Visual

Soul AV

An AV company site that does the first consultation for you.

Client
Soul AV
Our role
UX, copy, design & build
Industry
Audio Visual · London, UK
Live site
soulav.co.uk ↗
soulav.co.uk
Soul AV website homepage
The idea

Nobody buys a projector. They buy a room that just works.

Soul AV designs, installs and supports audio-visual systems for commercial spaces: quick-service restaurants, offices, retail and events, from London to Ireland, Europe and North America.

The site leads with finished installs instead of equipment lists, and replaces the empty contact form with an AV Finder, so every enquiry arrives with the space, the goal and the timeline already filled in.

01

Proof before pitch

The about section opens on a real install, so the first thing a visitor sees is work they recognise from the high street.

soulav.co.uk
Soul AV website: Proof before pitch
02

Five services, one partner

Audio visual, digital signage, meeting rooms, maintenance and event production, each with a short line that says what you get.

soulav.co.uk
Soul AV website: Five services, one partner
03

The AV Finder

Four quick questions (space, purpose, size, timing) replace a blank form, so the team replies with a plan.

soulav.co.uk
Soul AV website: The AV Finder
04

Installs, not catalogues

Featured projects shown as short videos and photographs from site, from QSR screens to shop fronts.

soulav.co.uk
Soul AV website: Installs, not catalogues
05

Social proof, live

The Instagram feed is pulled into the page, so new installs appear on the site the day they are posted.

soulav.co.uk
Soul AV website: Social proof, live
06

Answers before the call

A short FAQ handles the four questions every client asks first, then the footer offers a direct line.

soulav.co.uk
Soul AV website: Answers before the call

Made for the phone in their hand.

Most AV enquiries start on a phone, on site. The AV Finder, video gallery and contact form are all built for one thumb.

Soul AV on mobile
Soul AV on mobile
Soul AV on mobile

Design system

Taken from a darkened room with screens on: near-black glass, white type, and thin lines of blue light moving behind everything.

Night#06070CThe room with the lights down
White#F4F4F5Type and screens
Signal blue#7EABFFLight lines and focus
Warm glint#FFAF78Reflections on glass
Glass#1A1C24Translucent panels
Audio Visual
GeistHeadlines and body: precise, technical, calm
01 / 04 · RETAIL
Geist MonoLabels, steps and specs

What's built in

Every feature exists to move a visitor one step closer to getting in touch.

01

AV Finder quiz

A guided, four-step brief that qualifies every lead before the first call.

02

Inline lead capture

Enquiry points placed beside the projects and services that prompt them.

03

Video project gallery

Lazy-loaded installs with poster frames, fast on mobile data.

04

Smooth scroll and glass UI

Lenis-driven scrolling and layered glass panels for a premium, calm feel.

05

Live Instagram feed

Fresh installs appear on the site without a CMS.

06

Built to be found

Structured content, fast pages and clean markup for local search.

Design & buildBeyond BrandingStackHTML · CSS · JavaScript · Lenis · Web3FormsDevicesDesktop, tablet, mobile

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