Short answer: a professionally designed logo typically costs anywhere from about £100 with a freelancer to £2,000+ with an agency, and a full brand identity from a London agency often runs £5,000 to £25,000 or more. At Beyond Branding, a logo with a usage guide starts at $500, and a complete identity with guidelines is $1,500 to $3,000.
The range is wide because "a logo" can mean very different things. Below is what each level actually gets you.
Logo prices by type of designer
These are typical 2026 ranges for the UK, based on published industry pricing guides. US and UAE prices follow a similar pattern, with major-city agencies at the top end.
| Who designs it | Typical price | What you usually get |
|---|---|---|
| Logo generators & marketplaces | Free – £150 | Template-based marks, little originality, limited file rights |
| Freelance designer | £100 – £500 | A few logo concepts and basic files; quality varies widely |
| Small studio | £500 – £3,000 | Strategy-led logo, type and colour, often with guidelines |
| Branding agency | £750 – £2,000+ (logo) £5,000 – £25,000+ (identity) | Workshops, research, full identity system and brand book |
What drives the price of a logo?
1. Logo or full identity
A logo is one mark. A brand identity adds typography, colour, layout rules and guidelines. The identity is what keeps your website, packaging and signage consistent, and it's where most of the cost (and most of the value) sits.
2. Number of concepts and revisions
More initial routes and more revision rounds mean more design time. Cheap quotes often include one concept and limited changes; check before you commit.
3. Research and strategy
Looking at your market, competitors and customers before designing is what separates a logo that fits your business from one that just looks nice.
4. Files and usage rights
You should receive vector files (AI, EPS, SVG or PDF), web files and full ownership. Some low-cost options restrict usage or only supply low-resolution images.
5. Experience
A designer who has worked on established brands will usually charge more, but gets to the right answer faster and avoids costly rebrands later.
What a logo costs at Beyond Branding
We publish our prices so you can budget before you get in touch. Every quote is fixed and agreed before work begins.
Starter
$500 – $1,200Logo + basic usage guideSignature
$1,500 – $3,000Logo + type + colour + guidelinesFull System
$3,000 – $6,000+Above + stationery + brand bookPrices in USD, scoped and fixed before work begins. Full rate card · Prices in INR
For context, the same studio has delivered work for Marriott, DoubleTree by Hilton and the Government of Dubai Media Office. A dedicated production team behind every project is what lets us keep these prices well below typical agency rates.
How to tell if a logo quote is fair
- Does it list the deliverables: concepts, revision rounds, file formats and guidelines?
- Do you own the final design outright?
- Can the designer show relevant work, ideally in your industry?
- Is the price fixed, or could it grow with extra rounds?
- Will you get vector files your printer and web developer can use?