Brand identity design that makes a growing brand look established.
Logo, typography, colour and the guidelines that hold them together. Designed for brands across the UK, US and Middle East, from $500.
A logo on its own rarely fixes how a business is seen. What changes perception is a complete identity: a mark, a type system, a colour palette and clear rules that make every menu, website, sign and social post feel like it came from the same company.
Beyond Branding designs identities for hospitality, luxury retail, food and drink and service businesses. The same studio has produced work for Marriott, DoubleTree by Hilton and the Government of Dubai Media Office, so a growing brand gets the standards of large accounts without the overheads of a large agency.
What you get.
Logo system
Primary logo, secondary lock-ups and an icon or monogram that works from a favicon to a shopfront.
Typography
A primary and supporting typeface with a hierarchy for headlines, body copy and small print.
Colour palette
Core and accent colours with print (CMYK, Pantone) and screen (RGB, HEX) values.
Brand guidelines
A clear guide covering logo use, spacing, colour, type and what to avoid.
Applications
Stationery, social templates and mock-ups so you can see the identity in real use.
Final file pack
Organised vector, PNG and PDF files ready for printers, developers and your team.
What it costs.
Starter
$500 – $1,200Logo + basic usage guideSignature
$1,500 – $3,000Logo + type + colour + guidelinesFull System
$3,000 – $6,000+Above + stationery + brand bookPrices in USD, scoped and fixed before work begins. Full rate card · Prices in INR
Selected work.
All work
Tara & tot
Made for memories that last forever.
PIHOCO
Every dish is a business decision.
Valdaria
A new name with instant pedigree.
Manek
Trust, before the fabric is touched.
Indian Kawfee Co.
Picked up before it's tasted.
Dhanraj Jain Jewellers
Trust, built across the counter.
How it works.
Brief & quote
Tell us what you're launching, your timeline and budget. You get a clear scope and a fixed price before any work starts.
Direction
Ayush leads the creative direction personally and presents focused routes, each with the thinking behind it.
Refine
We develop the chosen route with you through agreed revision rounds until every detail is right.
Hand-over
Final, production-ready files and guidance, so your team and printers can use the work without guesswork.
Who it's for.
Working with clients across the United Kingdom, Ireland, the United States, the UAE and India.
Questions, answered.
How much does brand identity design cost?
Brand identity starts at $500 for a logo with a basic usage guide. A Signature identity with logo, type, colour and guidelines is $1,500 to $3,000, and a Full System with stationery and a brand book is $3,000 to $6,000+. Your quote is fixed before work begins.
What's the difference between a logo and a brand identity?
A logo is one mark. A brand identity is the whole visual system around it: typography, colour, layout rules and guidelines. The identity is what keeps your brand consistent across every place customers see it.
Do you work with businesses outside the UK?
Yes. We work with brands across the UK, Ireland, the US, the UAE and India. Everything runs remotely over WhatsApp, email and video calls.
Can you refresh an existing logo instead of starting again?
Yes. If your current mark has recognition worth keeping, we can refine it and build a stronger system around it rather than replacing it outright.
Who will work on my brand?
Ayush, the founder and creative director, leads every project from first call to final files, with an in-house production team behind him.
Other services.
Pricing guidesPackaging
Labels, boxes, pouches and full product ranges, designed to stand out and print right first time. From $400 per product.
Explore ServiceWebsites
Custom design, written and built in-house. Mobile-first, fast and set up for search, from single landing pages to full sites. From $800.
Explore ServiceHospitality
Identity, signage, menus, guest collateral and websites for hotels, restaurants, cafés and independent stays. The craft behind work for Marriott and DoubleTree by Hilton.
ExploreTell us what you're launching.
Send one line about your brief. You'll hear back from Ayush with a direction and a fixed price.