Overview
Pickleball paddle graphics and launch display for Overcmr, a fitness gear brand.
The Challenge
Pickleball is crowded with paddles that look the same. Overcmr needed a range that stood apart on the rack and on court, and a flagship that felt far above its price.
The Approach
Invictus, Vanguard and Augustus each got their own character within one family. For the flagship we went the other way: a naming study, price positioning against the market, and three near-silent face designs (Raw, Signal and Forged) on the existing build spec.
Delivered
Paddle graphics for the range, launch display, and the Magnetar flagship brief with naming, pricing and face concepts.
Result
A paddle range that reads as distinct on the rack and on court.
